Thursday, April 18, 2013

H&M Conscious Collection

This is another post by my dear new member Michelle Waughn, I am honored to have her working with me as a team, she is an amazing young girl full of potential.

H&M has just launched another branch of their Conscious Collection. The Conscious Exclusive collection features eveningwear for both women and men at reasonable prices. The men’s line features ivory and black suits while the women’s line features exquisitely tailored dresses and gowns. The Conscious Exclusive collection is now available at 140 stores worldwide and online.

Tuesday, April 9, 2013


Hi everyone!!

I am sorry for being way for while I had tons of things on my plate but I want to introduce you my new guest blogger, her name is Michelle Waugh, she is this amazing young girl that knows what she wants and is working towards her goals in life, here it is what she wants to share with you today:

If you ever walk into a Levi’s store and overhear someone saying, “These jeans are made of garbage,” don’t fret. They are talking about Levi’s new line called Waste<Less. Twenty percent of the fabric in these jeans is composed of green and brown plastic bottles. With a production of 400,000 items, Levi’s managed to recycle 3.5 million plastic bottles. As the world’s largest producer of jeans, Levi’s innovations will surely make a huge impact. At prices from $69 to $128, this is a small price to make a difference in the world.

Like I said, not bad at all, stay tuned for more posts

Be Moda Elegante.

Sunday, January 6, 2013

A note from my newest intern Jenny Lansing.

Unexpected Experience

I had contacted Simone as a potential blogging intern a few weeks ago. We had met and talked about everything from fashion culture to the industry. At the end of the day, I was told to give her a call if I was still interested. I connected with Simone once more for my interest in becoming a blogging intern. She had told me to meet her at the studio to talk more. To my surprise, I was in store for something greater.

As I first walked in the door I was automatically welcomed by an amazing group of artists. Simone had introduced me to photographer Tim Engle, make-up artist Jenifer Haupt, and hair stylist Stacey Barton. I could tell that Simone had chosen a strong group of talented and unique individuals due to their positive and friendly aura. In addition to the trio were two models Victoria Scott, a potential editorial model and Reanna Petroski, up and coming model to the fashion industry. While working behind the scenes of the shoot I was able to take photos between the connection of the model and photographer. Both were able to stand and deliver their ideas and energy to the shoot. During each session, both Jenifer and Stacey worked together on each model to put the finishing touches for Tim to capture. In addition, Simone styled both models as a base to their shoot accordingly.

Along with a wonderful cast of artists, I was able to meet with photography intern, Julia Maass and marketing intern, Marley Shimamura. Together, we were able to grasp the concept of each role that Simone, Tim, Jenifer, and Stacey have done throughout the whole day. At the end of the day this has been one of the most rewarding experiences that have happened to my life. For someone who is an aspiring fashion major, I will continue to learn through Simone’s wisdom as I progress on to the fashion industry.

Friday, December 14, 2012

Cade o seu cinto? Moda Masculina

Bom, vamos conversar hoje sobre cintos, eu nao sei aonde eles foram parar porque eu nao vejo mais os homens usando cintos, tanto aqui no USA como no Brasil. Coco Chanel tinha sua opiniao sobre isso, nos homens, cintos representa mais a formalidade, em couro e cor preta eh o mais formal, marron nao tanto, e de tecido ou trisee mais casual.

Quanto mais casual o cinto, mais a fivela pode ser expressiva, que o nivel de qualidade seja o melhor nesse acessorio, eu usualmente falo para meus clientes de ambos os sexos, que um cinto eh um investimento, quanto melhor ele for, mais voce ira usa-lo e mais vai durar.

Garotos!!!! meus lindos... nao vao esquecer de usar cintos, eh um toque de elegancia, mesmo os mais esportes, vamos dar um toque de classe, se quiserem mandar fotos ficam avontade que eu colocaria aqui para todos os leitores verem.

Seja Moda Elegante by Simone Vianna.

Wednesday, December 12, 2012


I just came from this awesome restaurant, a fusion of Vietnamese and Thai food, it was so different from all the fusion ones that I have ever been, they were playing tango,  took me back to Argentina, so romantic with an ambiance lighting, walls well painted, great customer service, a very good place for couples to have dinner. What really got me impressed was the egg roll, I have never had an egg roll like those, not greasy at all, super fresh. I asked the owners Tan Le and Cindy Pham and they told me that they are very concerned about health, that their level of clientelle understand about quality, Cindy said that she has passion as she cooks and Tan wants to build the best business with a lots of repeat clients.  In a place like this you can use all your senses,let me tell you my local readers, it is a must place to go and to those from far away, try to find a place where you can enjoy eating like this, with good music, healthy food, and great style.

Dreaming about those egg rolls? me too.

Be Moda Elegante by Simone Vianna

P.S. pictures to come soon.

Horowitz+ DVF = BOOMING!!!

Most of you that understands Tommy Hilfiger's success, knows that Joel Horowitz was "the one" behind it, now he has Joined Diane von Furstenberg as a cochairman. Uhuuuuuuuuu!!!!!!. His intention is to take a stake in the company, and he is going to help professionalize DVF. Both JH and DVF will be jointly oversee but Paula Sutter is still going to remain the president and manage the day to day business and report to both of them.

Horowitz has 35 years of experience in the apparel industry, he was with Tommy Hilfiger's for 19 years. The only reason that Horowitz has joined DVF is that he can be actively involved in the company, he sees a lots of potential and it is super excited to be part of the growth of this company.

Diane von Furstenberg is happy that they are in 70 countries, half-billion dollars in retail sales, eight freestanding stores and more to come.

Everybody knows how much I love those dresses, not much for the prints and fabrics but for what it does to a women's body, no matter their body shape, color, race, etc...
Let's not forget the Home Collection bedding that it is amazing.

I am looking forward to what is yet to come, great partnership means greater things happening.

Stay tuned... pictures to come soon...

Be Moda Elegante by Simone Vianna

Monday, December 10, 2012

Moda Elegante lancamento do blog em Portugues

Meu nome e Simone Vianna, sou nascida de Bauru- Sao Paulo- Brasil, resido na California por mais de 18 anos, sou Designer de Interiores por 12 anos e Estilista de Moda por 3 anos, estarei escrevendo sobre moda, beleza, saude, casa, e tudo mais que voces, leitores estao interessados em saber sobre os assuntos, nao estarei traduzindo meus blogs em ingles em portugues, mas falando as vezes de temas diferentes, para nao ser repetitivos.

Por que Moda Elegante?

Queria um nome europeu, pensei, pensei, pensei, ate que semana passada, cheguei a esta conclusao, com um nome italiano, Moda significa estilo, e Elegante significa distincao nas formas, nas maneiras, nos trajes.

Estou feliz de compartilhar com voces essa nova jornada, gostaria de pedir desculpas do meu portugues, mas vou tentar me expressar o maximo que puder.

Encontro com voces por aqui,

Obrigada pelo seu tempo comigo. Que voces possam  participar de Moda Elegante.

Simone Vianna